By David Jordan, USAPA Marketing and Sales Chair

Marketing is the arm of the USAPA that is responsible for informational material developed to help promote the sport and give local ambassadors the information they need to properly introduce and develop the game in their area.  This includes, but is not limited to, brochures, DVDs (both an adult and youth version), rule books, and banners.

Our budget for this year was just under $5,000. Since most of the material we develop is sent out at no charge to the individual or ambassadors, our monies are supplied from the general budget. See pie chart in the August e-newsletter financial information in this PDF file.

Since January of 2011, Marketing has provided the following:

- Brochures:  We distributed over 4,000.
- Adult DVDs:  We distributed around 170.
- Youth DVDs:  We ordered 500 and distributed around 50. (This program just started in May 2011.)
- Banners:  We ordered 40 and distributed around 30.

We also set up a booth at the National Senior Games in Houston, TX for two weeks where we had two courts available for play and introduced the game to over 700 new players.

USAPA booths were also set up by us at seven different tournaments across the country.  We try to get the broadest geographical coverage we can with our personal involvement at tournaments.

If we can help you with any promotional material please let us know by contacting me at davidjordan55@msn.com.

Happy Holidays

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